I help Chicago homeowners

create a space that perfectly reflects their taste, supports their lifestyle, and increases the value of their home (without unnecessary disruption) with my 90 Day Turn-Key Home Planning & Design Process

You didn’t buy your home to feel unsettled in it.

But somewhere between “we’ll fix that later” and trying not to make the wrong decision, the house starts holding tension.

A room that never quite feels finished.

A layout that almost works.

A running mental list you’re tired of carrying.

And because you don’t want to waste money — or live in months of chaos — nothing moves.

In 90 days, I clear that weight for you.

Together, we replace hesitation with direction.

Loose ideas with a real plan.

And half-done spaces with decisions you trust.

No More Lingering Decisions

Rooms feel finished. Layouts make sense. You’re not mentally circling the same updates.

A Home Built Around Your Life

How you work. How you host. How you unwind. Every choice supports that.

Smart Decisions That Hold Up

So you’re not redoing selections in two years.

Updates That Strengthen Value

  • Thoughtful improvements that protect your investment long-term.

The 90-Day Process

Phase One: Planning & Clarity

In this phase, I will get clear on how you live, what feels off in your home, and what you want your space to support next, so you can stop carrying unfinished decisions in the background of your day. I will guide layout, flow, and priority decisions early, so you’re no longer guessing what should happen first or worrying about making the wrong move. By the end of this phase, you’ll feel grounded in a clear direction for your home and confident that the plan reflects your taste, lifestyle, and long-term goals.

Phase Two: Design Direction, Materials & Organization

In this phase, I will help you make the big decisions that most homeowners avoid because they’re worried about getting them wrong. I’ll translate how you want your home to feel and function into clear choices around layout, materials, colors, and finishes—so you’re no longer stuck between options or postponing decisions. By the end of this phase, you’ll know exactly how your home is coming together, why each decision makes sense for your lifestyle, and feel confident you’re investing in choices that will hold up over time.

Phase Three: Bringing It to Life & Moving Forward

In this phase, I will help you lock in decisions so your home doesn’t remain stuck in planning mode or turn into a series of half-finished projects. I’ll guide you through final selections, timing, and priorities in a way that minimizes disruption and helps you avoid costly redo’s, rushed decisions, or living with compromises that don’t age well. By the end of this phase, you’ll feel confident not just about what your home looks like—but about the fact that the decisions you’re making are sound, intentional, and designed to support your life and your investment for years to come.

The Result

By the end of Turnkey Home Planning & Design, your home is no longer an open loop in the back of your mind. You’re not postponing decisions, living with half-finished spaces, or wondering if you’ll regret what you chose. You have a clear, well-considered plan that supports how you live today and holds up long-term—financially, functionally, and emotionally.

About Me

You don’t buy a home to feel unsettled in it.

I’m Emily Zinchuk, founder of The 94th Floor. I work with Chicago homeowners who care deeply about their homes — and are tired of living with layouts that almost work, rooms that feel unfinished, or decisions postponed because they don’t want to make an expensive mistake.

It’s rarely a taste issue.

It’s hesitation. Overthinking. A lack of clear direction.

Through my 90-Day Turn-Key Home Planning & Design Process, I help homeowners replace that uncertainty with a cohesive, long-term plan — aligning layout, lifestyle, and investment so nothing feels reactive or pieced together later.

The result isn’t just a better-looking home.

It’s a home that feels settled. Confident. Worth standing behind.

Our Story

The 94th Floor was built on a simple belief: your home should feel deliberate — not accidental.

I’m Emily Zinchuk, and I created this Chicago-based planning and design studio for homeowners who think long-term. The ones who care about quality, value, and how their space actually supports their daily life — not just how it looks in a photo.

The name “The 94th Floor” represents perspective. Elevation. Stepping back far enough to see the full picture before making a move.

Because great homes aren’t created through scattered updates or rushed decisions. They’re shaped by thoughtful planning, strong direction, and the confidence to commit.

Through my 90-Day Turn-Key Home Planning & Design Process, we resolve the big decisions upfront — aligning layout, lifestyle, and investment so everything works together and holds up over time.

This isn’t trend-driven decorating.
It’s strategic clarity.

Because real ownership isn’t just having the keys. It’s knowing your home supports your life — and trusting the decisions behind it.

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